![]() We think Disconnect’s public list provides a good starting point that demonstrates the value of open data. To do this, we’ve based a portion of our product on a list provided by our partner Disconnect under the General Public License. With Focus by Firefox, we are taking a different approach. And some content blockers remove companies from a list in exchange for payment. They don’t provide ways for blocked content providers to improve and become unblocked. They aren’t transparent about their choices. #BEST AD BLOCKER FOR MOZILLA FIREFOX FREE#Focus by Firefox is free to users and we don’t monetize it in other ways.įor many content blockers, the standards used to determine what gets blocked aren’t clear. We want this product to encourage a discussion about users and content providers, instead of monetizing users’ mistrust and pulling value out of the Web ecosystem. We made Focus by Firefox because we believe content blockers need to be transparent with publishers and other content providers about how lists are created and maintained, rather than placing certain content in a permanent penalty box. We’ve now put these principles into action. That’s why we articulated our three content blocking principles. At the same time, it is important that these tools are used to create a healthy, open ecosystem that supports commercial activity, instead of being used to lock down the Web or to discriminate against certain industries or content. Content blockers offer a way to rebuild that trust by empowering users. This loss of trust has impacted the ecosystem – sometimes negatively. Too many users have lost trust and lack meaningful controls over their digital lives. ![]() We want to build an Internet that respects users, puts them in control, and creates and maintains trust. The app allows users to control their data flow by blocking categories of trackers such as those used for ads, analytics and social media and allows increased performance on mobile devices by blocking Web fonts. Today we are launching Focus by Firefox, a free content blocker for Safari users on iOS 9. ![]()
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